ShurIQ · Report Grammar v0.2 · Internal Team Briefing
The structural evolution from AHA/Hasbro v1. Codifies three-tab deliverables, dual-graph topology, vertical-weighted Brand Power Scores, and observation/inference discipline across every prospect engagement.
Seven groups, each with a specific cognitive job.
Stack ranking is no longer optional. It grounds the narrative in industry-wide comparative reality.
Longform narrative brief organized by the 19-section grammar. IBM Plex, warm-white ground, cobalt/warm/critical palette.
Five viewport explorers: Network, Gap Radar, Brand Power, Discourse Flow, Composite Dashboard.
Industry-wide 12-company comparative with the focal client highlighted. Every score flagged O or I.
Each now has a named pattern the team can invoke by reference.
19 canonical sections across 7 groups (A–G). Group headers carry kicker + italic subtitle. Every section takes a qualifier NN · Group X. Key Insight Callouts surface three pull-quotes per section.
Editorial + Viz Hub + Stack Ranking ship together, tightly cross-linked. Prospect sees exactly where they sit vs. 11 peers before reading a word.
Five dimensions unchanged. What's new: vertical-specific weight profiles so a nonprofit is never compared to a consultancy. tech_services_v1 emphasizes Trust + Differentiation over raw Awareness.
Two graphs per engagement: self-discourse (client's own copy) and industry discourse (competitor positioning). The delta between them is the negative space. The reframe falls out of that gap.
Every stack-rank score carries [O] observed or [I] inferred per dimension per company. Reader audits what's fact (partner badges, tenure) vs. analyst judgment. Slop-proof in one stroke.
Three to four parallel specialists per engagement: site-scrape, competitive-landscape, stack-rank, then editorial + viz. Each bounded, no cross-contamination.
Ironclad order: verbatim corpus → industry research → structural analysis → scoring → synthesis → artifacts → deploy + curl verify. No synthesis before grounding. No scoring before structure.
Every report produces one sentence the client should adopt as their own — not a recommendation, a repositioning. It organizes §14 Reframe, §15 Conflict Map, and §16 Strategic Action Grid.
The profile in use for TruData. Compare scores only within vertical.
The structural delta between how the client speaks and how the industry speaks.
Seeded with verbatim website copy. Reveals internal clusters and the vocabulary the client has committed to publicly.
Seeded with competitor positioning and inflection-point language. Reveals the broader vocabulary the client is participating in — or not.
No step runs out of order. Synthesis never precedes grounding.
From the TruData build in flight.
"The money doesn't move when you migrate.
It moves when you extend."
Status as of this briefing.